This episode, I’m joined by the Managing Partner at Empirical Consulting Solutions Bill Morrow to discuss customer stratification, why your highest-paying customers might not be your best clients, and how to work out who your high-value customers really are. Bill Morrow is a Managing Partner at Empirical Consulting Solutions and has extensive expertise in identifying hurdles preventing growth, aligning sales to the vision and goals of the company, and driving results through a clear strategic ...

This episode, I’m joined by the cofounder of Technically Media Chris Wink to discuss the most important aspects of employer brand marketing, the future of societal and influencer practices, and how storytelling shapes our world. Chris Wink is the cofounder of Technically Media, a digital media company best known for its community of technology professionals Technical.ly, and local nonprofit and philanthropy news site Generocity.org. Chris’s expertise is in storytelling and convening, with a special focus ...

Welcome to the Cache Flow podcast. I’m the host Brian Dainis and on my show, I’ll be discussing go-to-market strategies and reverse engineering success stories within business, technology, and the SAAS industry. If you’d like to be a guest, request a topic, or share your thoughts about the podcast, email me directly at brian@cacheflowpodcast.com.