Subscribe on Apple Podcasts and Spotify!

E6: Cutting Edge Law Enforcement Technology that makes the Police more Efficient

Cache Flow Podcast

E3: How to challenge and grade your customers

Share It:

This episode, I’m joined by the Managing Partner at Empirical Consulting Solutions Bill Morrow to discuss customer stratification, why your highest-paying customers might not be your best clients, and how to work out who your high-value customers really are.

Bill Morrow is a Managing Partner at Empirical Consulting Solutions and has extensive expertise in identifying hurdles preventing growth, aligning sales to the vision and goals of the company, and driving results through a clear strategic path.
Bill has over 20 years in sales leadership roles and has successfully turned around and achieved new revenue goals over 25 times. Here are a few of the topics we’ll discuss on this episode of Cache Flow:
  • The origins of coworking and a few bits on WeWork.
  • Deploying capital during an uncertain market.
  • How to access portfolio companies of investment firms.
  • Different sales channels and which are the most effective.
  • How to do outbound sales in a way that resonates with your prospects.
  • The challenger sales model.
  • How to consult your way into new sales.
  • What is customer stratification.
  • Why your top customers might not be your best clients.
  • How to work out who your high-value customers are.
Connect with Bill Morrow:
Connecting with the host:

Get New Episodes Delivered to your Inbox

By signing up, you agree to recieve emails when new episodes are published.

Episode Sponsor

This episode is sponsored by Curotec, a software development solutions provider, offering both project-based application development and staff augmentation services. Global top consulting experts in Laravel, Vue.js, and enterprise WordPress development services. Contact Curotec today to discuss your next development project, or to augment your in-house team with top talent. 

Where to Listen