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Cache Flow Podcast

E11: How to Double E-commerce Revenue Overnight with TallSlim Tees Dan Deceuster

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This episode, the Founder of TallSlim Tees Dan Deceuster talks about how to test if an e-commerce product will be a success, how he grew his e-commerce brand to a company with 6-figure annual revenues, and the different marketing techniques he found to be successful.

Dan Deceuster is an affiliate marketer turned e-commerce entrepreneur and the Founder/Owner of Deceuster Digital.
He has a wealth of experience as a full-time e-commerce entrepreneur, successfully building the brand TallSlim Tees which was highly successful before illness forced him to sell the business.
After recovering, Dan helped others with their marketing becoming a VP of Digital Marketing and Marketing Director. Here are a few of the topics we’ll discuss on this episode of Cache Flow:
  • Affiliate marketing vs e-commerce.
  • How to test if an e-commerce product will be a success.
  • How to use forums to generate traffic and build up your SEO score.
  • The challenges of staying competitive in the e-commerce space.
  • How Google Ads can help you find new keywords.
  • How to use short blog posts to boost your SEO score.
  • Successful retargeting campaigns.
  • The power of niche influencers.
  • How men and women shop differently.
Connect with Dan Deceuster:
Connecting with the host:
  • 4:22 – “Oftentimes sites get stale it’s hard to keep up with content because Google is always rewarding content and with affiliates you just have your one little affiliate link, I think it was just this week or last Google’s already said we’re going to start rewarding sites that have multiple links.”
  • 7:17 – “Finally, my light bulb went off and you know what I’ve never been able to find a t-shirt that just fit and I went to Google and I searched t-shirts for tall skinny guys and every result was a forum on Reddit or or something where the forum thread question was hey does anyone know where I can get t-shirts for tall skinny guy and all the responses were no but if you ever find out please let us know so I thought hmm maybe there’s an opportunity here.”
  • 17:01 – “It taught me a ton though I used affiliates because I knew the affiliate space, I used ambassadors and social media to get it out there, I used SEO, PPC, Facebook Ads, I just learned the entire arsenal of online marketing tactics and had a great time doing it because the brand was me so people who liked the brand were responding to me.”
  • 24:16 – “Where it really started to take off was doing Facebook and on Facebook I did retargeting and so what the strategy was I hired a writer that would come in, and these blog posts were maybe 300 words, they were pretty short but we would basically just answer any question that had the word tall.”

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Episode Sponsor

This episode is sponsored by Curotec, a software development solutions provider, offering both project-based application development and staff augmentation services. Global top consulting experts in Laravel, Vue.js, and enterprise WordPress development services. Contact Curotec today to discuss your next development project, or to augment your in-house team with top talent. 

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